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0 (hodnocen0 x )
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EB
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ONLINE
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London ; New York : Routledge, 2013
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1 online resource (xvi, 185 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780203102039 (electronic bk.)
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ISBN 9780415624770 (hardback)
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Routledge studies in innovation, organization, and technology ; v. 25
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Includes bibliographical references and index
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The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001751927
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full
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(Au-PeEL)EBL1092741
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(CaONFJC)MIL417429
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(CaPaEBR)ebr10632405
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(MiAaPQ)EBC1092741
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(OCoLC)823387018
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Dotazy a připomínky