|
|
.
|
|
|
0 (hodnocen0 x )
|
|
|
EB
|
|
|
ONLINE
|
|
|
|
|
|
|
|
|
2nd ed.
|
|
|
Chichester, West Sussex : Wiley, 2013
|
|
|
1 online resource (xxii, 374 p.) : ill., maps
|
| Externí odkaz |
 Plný text PDF
|
|
* Návod pro vzdálený přístup
|
|
|
|
|
|
|
|
|
|
ISBN 9781118489505 (electronic bk.)
|
|
|
ISBN 9781118489529
|
|
|
|
|
|
"Perspectives on consumer industries & retail"--Cover
|
|
|
Includes index
|
|
|
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
|
|
|
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
001752114
|
|
|
full
|
|
|
(Au-PeEL)EBL1095122
|
|
|
(CaONFJC)MIL420580
|
|
|
(CaPaEBR)ebr10634640
|
|
|
(MiAaPQ)EBC1095122
|
|
|
(OCoLC)823227793
|
Dotazy a připomínky