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0 (hodnocen0 x )
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EB
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ONLINE
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1st ed.
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Bingley [England] : Emerald Group Pub., 2012
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1 online resource (xix, 363 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781780529974 (electronic bk.)
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ISBN 9781780529967
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aAdvances in business marketing & purchasing,$$x1069-0964 ;$$vv. 19
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Includes bibliographical references
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section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001752937
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full
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(Au-PeEL)EBL1105021
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(CaONFJC)MIL427147
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(CaPaEBR)ebr10649048
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(MiAaPQ)EBC1105021
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(OCoLC)822967881
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Dotazy a připomínky