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0 (hodnocen0 x )
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EB
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ONLINE
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Oxon [England] : Routledge, 2013
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1 online resource (310 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780203077771 (electronic bk.)
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ISBN 9780415641135
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Routledge library editions : international business ; v. 17
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First published in 1986 by Croom Helm
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Includes bibliographical references and index
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pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001753256
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full
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(Au-PeEL)EBL1108538
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(CaONFJC)MIL425450
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(CaPaEBR)ebr10643498
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(MiAaPQ)EBC1108538
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(OCoLC)823719076
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Dotazy a připomínky