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0 (hodnocen0 x )
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EB
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ONLINE
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Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013
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1 online resource (xiii, 287 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780804784955 (electronic bk.)
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ISBN 0804768714
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ISBN 9780804768719 (alk. paper)
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Includes bibliographical references and index
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Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001754995
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full
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(Au-PeEL)EBL1124458
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(CaPaEBR)ebr10656283
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(MiAaPQ)EBC1124458
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(OCoLC)828793652
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Dotazy a připomínky