.

0 (hodnocen0 x )

EB

ONLINE

2nd ed.

Hoboken : Wiley, 2013

1 online resource (xv, 270 p.) : ill

ISBN 9781118519264 (electronic bk.)

ISBN 9781118519257 (pbk.)

Includes bibliographical references and index

Preface to the first edition -- Preface to the second edition -- Introduction to strategy in practice and strategic thinking -- Articulating the strategic question -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices putting strategy to practice -- Appendix A: probing the strategic boundaries of the firm?s unique competing space -- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001755052

full

(Au-PeEL)EBL1124859

(CaONFJC)MIL462766

(CaPaEBR)ebr10671587

(MiAaPQ)EBC1124859

(OCoLC)824120040