.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013

1 online resource (1 electronic text (118 p.)) : digital file

ISBN 9781606496510 (electronic bk.)

ISBN 9781606496503 (pbk.)

Entrepreneurship and small business management collection, ISSN 1946-5661

Print version: ISBN 9781606496503

Part of: 2013 digital library

Includes bibliographical references (p. 113-114) and index

Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.

This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* PERT * cash flow * disruptive innovation * financial controls * job performance * market disruptions * marketing promotions * motivating employees * organizing * planning * pricing * standards of performance

001755573

full

(Au-PeEL)EBL1132603

(CaONFJC)MIL453306

(CaPaEBR)ebr10678410

(MiAaPQ)EBC1132603

(OCoLC)829459908