|
|
.
|
|
|
0 (hodnocen0 x )
|
|
|
EB
|
|
|
ONLINE
|
|
|
|
|
|
|
|
|
Hoboken : Wiley, 2013
|
|
|
1 online resource (xlvi, 242 p.) : ill. (some col.)
|
| Externí odkaz |
 Plný text PDF
|
|
* Návod pro vzdálený přístup
|
|
|
|
|
|
|
|
|
|
ISBN 9781118660614 (electronic bk.)
|
|
|
ISBN 9781118480182 (cloth)
|
|
|
Includes bibliographical references and index
|
|
|
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
|
|
|
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
001759466
|
|
|
full
|
|
|
(Au-PeEL)EBL1187164
|
|
|
(CaONFJC)MIL491912
|
|
|
(CaPaEBR)ebr10700375
|
|
|
(MiAaPQ)EBC1187164
|
|
|
(OCoLC)849723678
|
Dotazy a připomínky