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0 (hodnocen0 x )

EB

ONLINE

First edition

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014

1 online resource (xv, 115 pages) : maps

ISBN 9781606498019 (electronic bk.)

ISBN 9781606498002 (paperback)

Strategic management collection, ISSN 2150-9646

Print version: ISBN 9781606498002

Part of: 2013 digital library

Includes bibliographical references (pages 109-111) and index

1. Latinos emerge -- 2. Beyond diversity -- 3. The Latino influence on the U.S. economy -- 4. Latino potential for innovation -- 5. Research results and practical implications -- 6. Leadership and innovation -- 7. Looking to the future, conclusions and recommendations -- Appendix -- About the authors -- Notes -- References -- Index.

This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States..

* Hispanic professionals * Latinos * diversity * human capital * innovation management * multicultural marketing * workforce development

001770511

full

(Au-PeEL)EBL1598821

(CaONFJC)MIL568691

(CaPaEBR)ebr10830084

(MiAaPQ)EBC1598821

(OCoLC)868964508