Print version: Goldner, Paul S. Red-hot cold call selling : prospecting techniques that really pay off. New York : AMACOM, [2006] xv, 206 pages ; 23 cm ISBN 9780814473481
Includes bibliographical references (page 199) and index
Prospecting: An Essential Element to Your Selling Success -- What Is Prospecting? -- The Power of Prospecting -- Becoming Rejection-Proof -- Smart Prospecting -- The Ten Commandments of Prospecting -- Anatomy of a Cold Call -- Your Prospecting and Business Development Strategy -- Handing Objections -- Working With Voice Mail, Administrative Assistants, and Secretaries -- Public Relations: How to Make Your Prospects Come to You -- How to Leverage Your Success -- Tracking Your Progress.