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EB

ONLINE

First edition

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014

1 online resource (xii, 244 pages)

ISBN 9781606498675 (electronic bk.)

ISBN 9781606498668 paperback

Strategic management collection, ISSN 2150-9646

Print version: ISBN 9781606498668

Part of: 2014 digital library

Includes bibliographical references (pages 229-238) and index

Part 1. Where are you now? -- 1. Introduction to entrepreneurial strategic management -- 2. Foundation for the entrepreneurial model -- Part 2. Where do you want to go? -- 3. Business conditions: the way ahead -- 4. The ever changing customer and strategic planning -- 5. Creating strategies in the innovation quad -- 6. Product line strategies -- 7. Brand strategies -- 8. Cost-price leadership quad -- Part 3. How will you get there? -- 9. Strategic management in four quads and resources -- 10. Putting the entrepreneur into the strategy: the people in your organization -- Notes -- References -- Index.

A managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals..

* corporate culture * employee engagement * entrepreneurial employees * entrepreneurial management * entrepreneurial mindset * innovation * marconomics * organic organization * performance expectation * price-cost leadership * strategic management * value perception

001773967

full

(Au-PeEL)EBL1664448

(CaPaEBR)ebr10861551

(MiAaPQ)EBC1664448

(OCoLC)879345628