.

0 (hodnocen0 x )

EB

ONLINE

Armonk, N.Y. : M.E. Sharpe, Inc., c2006

1 online resource (xviii, 157 p.) : ill

ISBN 0765616092 (cloth : alk. paper)

Includes bibliographical references (p. 149-152) and index

Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle ---

Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company’s new product forecasting process -- Key concepts -- Discussion questions.

Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite ---

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001784808

full

(Au-PeEL)EBL1899979

(CaONFJC)MIL91264

(CaPaEBR)ebr10178089

(MiAaPQ)EBC1899979

(OCoLC)898771343