Includes bibliographical references (p. 101-103) and index
Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries