.

0 (hodnocen0 x )

EB

ONLINE

New York : American Management Association, c2007

1 online resource (296 p.) : ill

ISBN 0814473334 (hardcover)

ISBN 9780814473337 (hardcover)

Includes bibliographical references (p. [263]-287) and index

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don’t just spread branches -- Go glocal -- Share your customers’ cares -- Stiff-necked, tree-hugging critics -- Share your customers’ dreams -- Myth America -- A lever to move the world -- Waging peace.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001795485

full

(Au-PeEL)EBL3001844

(CaONFJC)MIL112854

(CaPaEBR)ebr10196186

(MiAaPQ)EBC3001844

(OCoLC)77565112