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0 (hodnocen0 x )
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EB
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ONLINE
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Ithaca : Cornell University Press, 2012
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1 online resource (ix, 179 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780801465703 (electronic bk.)
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ISBN 9780801452031 (cloth)
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ISBN 9780801478192 (pbk. : alk. paper)
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Cornell hospitality management best practices
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Includes bibliographical references and index
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Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001812287
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full
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(Au-PeEL)EBL3138400
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(CaONFJC)MIL681618
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(CaPaEBR)ebr10629484
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(MiAaPQ)EBC3138400
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(OCoLC)820123237
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Dotazy a připomínky