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0 (hodnocen0 x )
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EB
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ONLINE
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Cambridge, Mass. : Harvard University Press, 2008
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1 online resource (xiii, 411 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 0674026802 (cloth : alk. paper)
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ISBN 9780674026803 (cloth : alk. paper)
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Includes bibliographical references (p. 357-392) and index
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Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001814375
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full
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(Au-PeEL)EBL3300154
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(CaPaEBR)ebr10313872
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(MiAaPQ)EBC3300154
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(OCoLC)432671594
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GBA790754
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Dotazy a připomínky