.

0 (hodnocen0 x )

EB

ONLINE

Medford, N.J. : Information Today, c2009

1 online resource (xvi, 294 p.) : ill

ISBN 9781573879194 (electronic bk.)

ISBN 1573873683

ISBN 9781573873680

Includes bibliographical references and index

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don’t shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001816855

full

(Au-PeEL)EBL3316124

(CaONFJC)MIL323891

(CaPaEBR)ebr10492817

(MiAaPQ)EBC3316124

(OCoLC)923180078