.

0 (hodnocen0 x )

EB

ONLINE

Baltimore : Johns Hopkins University Press, 2006

1 online resource (ix, 238 p.) : ill

ISBN 0801883539 (hardcover : alk. paper)

ISBN 9780801883538

Includes bibliographical references (p. [207]-213) and index

"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds’ brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001817403

full

(Au-PeEL)EBL3318285

(CaPaEBR)ebr10188485

(MiAaPQ)EBC3318285

(OCoLC)923192626