.

0 (hodnocen0 x )

EB

ONLINE

Cambridge, MA : MIT Press, c2007

1 online resource (xii, 450 p.) : ill

ISBN 9780262026147 (hardcover : alk. paper)

Includes bibliographical references (p. [341]-436) and index

Procedural rhetoric -- Political processes -- Ideological frames -- Digital democracy -- Advertising logic -- Licensing and product placement -- Advergames -- Procedural literacy -- Values and aspirations -- Exercise -- Purposes of persuasion.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001821317

full

(Au-PeEL)EBL3338706

(CaONFJC)MIL210078

(CaPaEBR)ebr10190451

(MiAaPQ)EBC3338706

(OCoLC)159955291