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0 (hodnocen0 x )

EB

ONLINE

Washington, District of Columbia : National Academies Press, [2013]

1 online resource (96 pages) : illustrations (chiefly color)

ISBN 9780309261814 (electronic bk.)

ISBN 9780309261807 (paperback)

Print version: Messaging for engineering : from research to action. Washington, District of Columbia : National Academies Press, [2013] xii, 82 pages ; 23 cm ISBN 9780309261807

"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface

Includes bibliographical references

1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.

001826371

full

(Au-PeEL)EBL3379292

(CaPaEBR)ebr10863951

(MiAaPQ)EBC3379292

(OCoLC)880440019