.

0 (hodnocen0 x )

EB

ONLINE

New Haven : Yale University Press, c2009

1 online resource (xxvii, 247 p., [8] p. of plates) : ill

ISBN 0300124716 (hardcover : alk. paper)

ISBN 9780300124712 (hardcover : alk. paper)

Yale agrarian studies series

Includes bibliographical references (p. [215]-232) and index

The seeds of Florida’s sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001834605

full

(Au-PeEL)EBL3420601

(CaONFJC)MIL235216

(CaPaEBR)ebr10348498

(MiAaPQ)EBC3420601

(OCoLC)923594948

GBA906045