The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who’s making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries