Print version: Marwick, Alice Emily. Status update : celebrity, publicity, and branding in the social media age. New Haven : Yale University Press, [2013] viii, 360 pages ISBN 9780300176728
Includes bibliographical references and index
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters.