.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

Austin : University of Texas Press, c2006

1 online resource (x, 235 p.) : ill

ISBN 0292706901 (cl. : alk. paper)

ISBN 0292709617 (pbk. : alk. paper)

Includes bibliographical references (p. [207]-222) and index

Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser’s Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001837384

full

(Au-PeEL)EBL3443034

(CaPaEBR)ebr10188343

(MiAaPQ)EBC3443034

(OCoLC)70053493

GBA603812