Print version: Kumar, Martha Joynt. Managing the president’s message : the White House communications operation. Baltimore : Johns Hopkins University Press, 2007 xxxii, 345 pages ; 24 cm ISBN 9780801886522
Includes bibliographical references and index
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.