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0 (hodnocen0 x )

EB

ONLINE

First edition

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016

1 online resource (188 pages)

ISBN 9781606499573 (electronic bk.)

ISBN 9781606499566 paperback

Corporate communication collection, ISSN 2156-8170

Print version: ISBN 9781606499566

Includes bibliographical references (pages 183-184) and index

1. Introduction -- 2. Honor focus -- 3. Honor purpose and identity -- 4. Honor your goals -- 5. Honor the audience -- 6. Honor the structure -- 7. Honor clarity -- 8. Embrace the fear -- 9. Honor the reader -- 10. Honor the positive -- 11. Honor the concrete -- 12. Honor the definite -- 13. Respect the flow -- 14. Honor truth -- 15. Know the devil in the details -- References -- Index.

In today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports, or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone’s professional image. It covers how to analyze your multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive..

* business communication * business writing * good writing * grammar for business * leadership communication * managerial communication * managerial writing * organizational communication * professional image * writing advice * writing for business

001856363

full

(Au-PeEL)EBL4677083

(CaONFJC)MIL953809

(CaPaEBR)ebr11261844

(MiAaPQ)EBC4677083

(OCoLC)958581186