Print version: Penin, Lara. Introduction to service design : designing the Invisible. London, UK : Bloomsbury, 2018 344 pages ISBN 9781472572585
Includes bibliographical references and index
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.