Print version: Jaworski, Bernard J. Organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time. Bingley, England : Emerald Publishing, 2020 305 pages AMA leadership series ISBN 9781839826870
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth..