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0 (hodnocen0 x )
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EB
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ONLINE
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Chichester ; Malden, MA : Wiley-Blackwell, 2009
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1 online resource (219 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 1405155663 (hbk. : alk. paper)
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ISBN 1405155671 (pbk. : alk. paper)
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ISBN 9781405155663 (hbk. : alk. paper)
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ISBN 9781405155670 (pbk. : alk. paper)
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Includes bibliographical references (p. [176]-203) and index
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A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
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001894293
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full
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(Au-PeEL)EBL7104566
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(MiAaPQ)EBC7104566
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Dotazy a připomínky