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0 (hodnocen0 x )

EB

ONLINE

1st ed.

Berlin/Boston : Walter de Gruyter GmbH, 2017

1 online resource (278 pages)

ISBN 9783110416794 (electronic bk.)

ISBN 9783110416503

Age of Access? Grundfragen der Informationsgesellschaft Ser. ; v.7

Print version: Siegert, Gabriele Commercial Communication in the Digital Age Berlin/Boston : Walter de Gruyter GmbH,c2017 ISBN 9783110416503

Intro -- Editor’s Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments -- 2.2 Trade Practices and Consumer Disinformation -- 2.3 Greenwashing: Disinformation through Green Advertising -- 2.4 The Rise of Brand Journalism -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators -- List of Contributors - Short Biographies.

The buzzwords "Information Society" and "Age of Access" suggest that information is now universally accessible without any form of hindrance. Indeed, the German constitution calls for all citizens to have open access to information. Yet in reality, there are multifarious hurdles to information access - whether physical, economic, intellectual, linguistic, political, or technical. Thus, while new methods and practices for making information accessible arise on a daily basis, we are nevertheless confronted by limitations to information access in various domains. This new book series assembles academics and professionals in various fields in order to illuminate the various dimensions of information’s inaccessability. While the series discusses principles and techniques for transcending the hurdles to information access, it also addresses necessary boundaries to accessability..

001894470

express

(Au-PeEL)EBL5493940

(MiAaPQ)EBC5493940

(OCoLC)987569623