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0 (hodnocen0 x )

EB

ONLINE

Cham : Springer International Publishing AG, 2020

1 online resource (339 pages)

ISBN 9783030539146 (electronic bk.)

ISBN 9783030539139

Future of Business and Finance Ser.

Print version: Soltanifar, Mariusz Digital Entrepreneurship Cham : Springer International Publishing AG,c2020 ISBN 9783030539139

Intro -- Foreword -- Acknowledgements -- Introduction -- Bridging Theory and Practice. A Set of Practical Tools on Digital Entrepreneurship for Entrepreneurs and Scholars -- Contents -- Editors and Contributors -- Characteristics of Digital Entrepreneurs -- 1 Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society -- Abstract -- 1 Introduction -- 2 Conceptualising a Digital Entrepreneurial Mindset -- 2.1 What Does It Mean to Be Entrepreneurial? -- 2.2 How Is an Entrepreneurial Mindset Defined? -- 2.3 Putting It All Together: The Digital Entrepreneurial Mindset -- 2.3.1 Digital Entrepreneurial Mindsets for Data-Driven Business Activities -- 2.3.2 Digital Entrepreneurial Mindset for Cloud-Enabled Business Activities -- 2.3.3 Digital Entrepreneurial Mindset for Platform-Centric Business Activities -- 2.4 Practical Guide for Adopting the Digital Entrepreneurial Mindset -- 3 Digital Maturity Model -- 4 Examples from Practice/Case Studies -- 4.1 Domino’s: Embracing Digital Technology to Differentiate in a Highly Competitive Market -- 4.2 Tesco: Building the Virtual Store for Non-ordinary Customers -- 4.3 Tate: Organising Digital Events with Live Streaming of Art Performances -- 5 Conclusion and Implications -- Acknowledgements -- References -- 2 Unleashing the Creativity of Entrepreneurs with Digital Technologies -- Abstract -- 1 Introduction -- 2 Conceptualising Creativity in Digital Business -- 2.1 Defining Creativity -- 2.2 The Importance of Creativity for Digital Entrepreneurship -- 2.3 Digital Technologies Supporting Creativity -- 2.4 Artificial Intelligence -- 2.5 Virtual Reality -- 2.6 Internet of Things -- 2.7 Supporting Creativity Through Digital Technologies -- 2.8 Digital Creativity Model -- 3 Examples from Practice/Case Studies.

1 The Relevance of Digitalization to International Opportunity Pursuit.

3.1 Brandmark: Developing a Logo and Brand Using Artificial Intelligence Software with Brandmark -- 3.2 HOK: Empowering Creativity Through the Powerful Use of Virtual Reality as a Creative Tool for Architects and Designers -- 3.3 Scandit: Offering Computer Vision for the Modern Enterprise by the Internet of Things -- 4 Conclusion and Implications -- Acknowledgements -- References -- 3 Digital Entrepreneurship and Agile Methods-A Hackathon Case Study -- Abstract -- 1 Introduction: The Development of the Tourism Market -- 1.1 How Do Tourism Destinations in Germany deal with AI, Decentralised Data Structures and New Types of Interactions in the Web 3.0? -- 1.2 Open Data and Digital Content Architectures as an Opportunity in Tourism: The Example of the Destination Management Organisation Thuringer Tourismus GmbH (TTG) -- 2 Management Methods for Improving the Performance of Destination Management Organisations via the Hackathon -- 3 ThuCAThon: A Hackthon Case Study -- 4 Conclusion -- References -- Perspectives on Digital Business Models -- 4 Business Model Development and Validation in Digital Entrepreneurship -- Abstract -- 1 Introduction -- 2 (Theoretical) Background -- 2.1 Digital Business Models -- 2.2 Development Processes of Digital Business Models -- 3 Conceptual Model/Empirical Insights -- 3.1 Venture Pyramid to Iteratively Develop Digital Business Models -- 3.2 Identifying Minimum Viable Products for Digital Business Models -- 3.3 Case Studies -- 3.3.1 Electry: The Linkedin for Skilled Blue-Collar Workers -- 3.3.2 Acomodeo: Serviced Appartments for Corporate Travelers -- 4 Practical Implications for Digital Entrepreneurs -- References -- 5 Development and Validation of Platform Businesses in Digital Entrepreneurship -- Abstract -- 1 Introduction -- 2 Background -- 2.1 Platform Business Models -- 2.2 Developing and Validating a Venture Idea.

Settings/Contexts of Mobilising Digital Entrepreneurship -- 8 The Role of an Entrepreneurial Mindset in Digital Transformation-Case Study of the Estonian Business School -- Abstract -- 1 Introduction -- 2 Importance and Impact of Digitalisation -- 3 Opportunities and Threats of Digitalisation -- 4 Entrepreneurial Mindset for Digital Transformation -- 5 Case Study -- 5.1 Leading Digital Transformation at Estonian Business School -- 5.1.1 Digitalisation in the Higher Education Sector -- 5.2 Leading the Digital Transformation at Estonian Business School -- 5.2.1 Brief Introduction to Estonian Business School -- 5.3 Study Methodology -- 5.4 Digitalisation -- 5.5 Digitalisation in the University -- 5.6 Future of Learning and Teaching -- 5.7 Leading the Digital Transformation -- 5.8 Values and Mindset of the Digital Leader -- 6 Concluding Remarks -- References -- 9 Digital Creativity: Upgrading Creativity in Digital Business -- Abstract -- 1 Introduction -- 1.1 Digital Transformation and Creativity -- 2 Theoretical Background on Creativity and Digital Business -- 2.1 Creativity -- 2.2 Digital Business -- 2.3 Toward Digital Creativity -- 2.3.1 How Is Creativity Related to Digital Business Ideas? -- 2.3.2 How Can Organizations Develop and Strengthen Digital Creativity? -- 2.4 Critical Perspective on Digital Creativity -- 3 Conceptual Model -- 3.1 Digital Creativity Process -- 3.2 Boosting Creativity in Digital Businesses -- 4 Examples from Practice -- 5 Practical Implications -- References -- 10 Corporate Digital Entrepreneurship: Leveraging Industrial Internet of Things and Emerging Technologies -- Abstract -- 1 The Relevance of the Topic -- 2 Background -- 2.1 Corporate Digital Entrepreneurship/Intrapreneurship -- 2.2 Impact of Industrial IoT and Emerging Technologies -- 2.3 Elements of Digital Entrepreneurship -- 3 Conceptual Model/Empirical Findings.

3 Conceptual Model and Empirical Insights -- 3.1 Venture Pyramid for Platform Business Models -- 3.2 Case Studies of Early-Stage Platform Startups -- 3.2.1 Anyyogi: The Yoga Community Platform -- 3.2.2 kawaloo: The Airbnb for Storage Space -- 3.2.3 LogCorp: The Uber for Courier Services -- 3.3 Approaches to Design Minimum Viable Platforms -- 4 Practical Implications for Digital Entrepreneurs -- References -- 6 Blockchain as an Approach for Secure Data Storage on Digital Consulting Platforms -- Abstract -- 1 The Relevance of Digital Consulting Platforms for Entrepreneurs Considering Blockchain Technology -- 2 Underlying Concepts: Data Security and Data Protection in Online Consulting and Blockchain Technology -- 2.1 Data Security and Data Protection -- 2.2 Foundations, Advantages and Disadvantages of Blockchain Technology -- 3 Blockchain Typology and Its Usage for Consulting Platforms -- 4 Case Studies: Telemedicine, Patientory and Medblock -- 4.1 Telemedicine-COVID-19-Pandemic -- 4.2 Patientory -- 4.3 Medblock -- 5 Conclusion -- References -- 7 AI-Enhanced Business Models for Digital Entrepreneurship -- Abstract -- 1 The Relevance of AI for Digital Entrepreneurs -- 2 Theoretical Background for Entrepreneurs -- 2.1 The Technological Aspect of AI -- 2.2 The (Current) Role of AI in Developing Business Models -- 2.3 Method of Investigation -- 3 Development of a Schema from Practice -- 4 Examples from Practice: Investigating Newcomers and Incumbent Enterprises -- 4.1 Illustrating a Newcomer: The Case of E-Bot7 -- 4.2 Incumbents Innovation Through AI: Case Studies from Amazon -- 4.3 Incumbents Innovation Through AI: Case Studies from Uber -- 5 Implications for Practice -- 5.1 Differentiation of the Effects of Innovation -- 5.2 Derivation of the Dynamic Interaction and Resulting Strategies -- 6 Conclusion -- Appendix -- References.

3.1 Business Model Transformation -- 3.2 Operating Model Transformation -- 3.3 Cultural Transformation -- 3.4 Factors Affecting Corporate Digital Entrepreneurship -- 4 Examples from Practice/Case Studies from Practice -- 4.1 Rolls Royce-Power by the Hour -- 4.2 Siemens Healthineers Digital Ecosystem -- 4.3 GE Digital -- 5 Conclusion and Implications -- References -- 11 New Sources of Entrepreneurial Finance -- Abstract -- 1 Introduction -- 2 The New Alternatives for Entrepreneurial Finance -- 3 The Digital Alternatives: Online Alternative Finance -- 3.1 Crowdfunding -- 3.1.1 Equity, Reward, and Donation Crowdfunding -- 3.1.2 Peer-to-Peer Lending -- 3.1.3 Case Study: Jolla-The Power of the Crowd -- 3.2 Token Offerings -- 3.2.1 Initial Coin Offerings -- 3.2.2 Security Token Offerings -- 3.2.3 Case Study: Aspen Coin-The First Real Estate STO -- 4 Conclusion -- References -- 12 Digital Intrapreneurship: The Corporate Solution to a Rapid Digitalisation -- Abstract -- 1 Introduction -- 2 The Relevance of Intrapreneurship to Digital Business -- 2.1 Defining Intrapreneurship -- 2.2 Intrapreneurial Roles and Behaviour in Organisations -- 2.3 The Growth of Digital Transformation and Its Implications for Intrapreneurship -- 2.4 Putting It All Together: Digital Intrapreneurship -- 3 Digital Intrapreneurship Model -- 3.1 Sponsors: The Key Factor for Supporting Digital Intrapreneurs -- 3.2 Organisational Knowledge of Digital Technologies -- 3.3 Managing Digital Intrapreneurs: A Core Competency for Digital Innovation -- 3.4 A Culture Supporting Digital Intrapreneurship -- 4 Examples from Practice/Case Studies -- 5 Conclusion and Implications -- Acknowledgements -- References -- Global Environments and Digital Entrepreneurship -- 13 Pursuing International Opportunities in a Digitally Enabled World -- Abstract.

001894913

express

(Au-PeEL)EBL6396098

(MiAaPQ)EBC6396098

(OCoLC)1226326006