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EB

ONLINE

Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]

1 online resource (342 pages) : illustrations

ISBN 9789027263599 (e-book)

ISBN 9789027201386 (hb : alk. paper)

Discourse approaches to politics, society and culture (DAPSAC), ISSN 1569-9463 ; volume 79

Print version: Persuasion in public discourse : cognitive and functional perspectives. Amsterdam : John Benjamins Publishing Company, [2018] Discourse approaches to politics, society and culture (DAPSAC) ; volume 79 ISBN 9789027201386

Obsahuje bibliografii a rejstřík

Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker’s persuasive image in public discourse : classical rhetoric revisited / Janja Zmavc -- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill’s Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett -- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navratilova -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Duenas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclova -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antovic.

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"-- Provided by publisher..

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Table of contents // Persuasion across times, domains and modalities: // Theoretical considerations and emerging themes Jana Peldová and Wei-lun Lu // Part I. Persuasion from a historical perspective // CHAPTER 1 // Patterns of persuasion in Hungarian medical discourse domain // from the 16th and 17th centuries Agnes Kuna // CHAPTER 2 // Construction of the speakers persuasive image in public discourse: // Classical rhetoric revisited Janja Žmavc // Part II. Persuasion in political discourse // CHAPTER 3 // Metaphor as a (de-)legitimizing strategy in leadership discourse: // The language of crisis in Winston Churchill’s Cold War speeches Jan Sebera and Wei-lun Lu // chapter 4 // Fictionalizing scenarios in political discourse: Catalan self-determination Gonzalo Calle Rosingana // CHAPTER 5 // “The end is near”: Negative attitude and fear in political discourse Francisco O. D. Veloso and Dezheng Feng // Part III. Persuasion in social context // CHAPTER 6 // Reframing as a persuasive device in public speech: // Beyond globalized biodiversity Anna Franca Plastina // vi Persuasion in Public Discourse // CHAPTER 7 // Dissuasion by characterization: The “poisoning” of an heroic analogy in Russian public discourse ?9 // Ludmilla ÄBeckett // Part IV. Persuasion in marketing // CHAPTER 8 // Saving face online: Institutional responses to negative customer reviews on Trip Advisor 181 // Christopher Hopkinson // chapter 9 // Constructing the ideal organization: Metaphor in higher

education brand communication 207 // Carl Jon Way Ng // Part V. Persuasion in academic discourse // CHAPTER 10 // Persuasion in academic discourse: Cross-cultural variation in Anglophone and Czech academic book reviews 227 // Olga Dontcheva-Navrátilová // chapter 11 // Promotional strategies in academic writing: // Statements of contribution in Spanish and ELF research articles 259 // Pilar Mur-Duenas // Part VI. Persuasion from multimodal perspectives // CHAPTER 12 // konicity in independent noun phrases in print advertising: // A multimodal perspective 281 // Jana Peldová // chapter 13 // Persuasion in musical multimedia: A conceptual blending theory approach 303 Mihailo Antovic // 329 // Subject index Name index // 333

(Au-PeEL)EBL5477846

(CaPaEBR)ebr11596500

(MiAaPQ)EBC5477846

(OCoLC)1046634046