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0 (hodnocen0 x )

EB

ONLINE

1st ed.

Amsterdam/Philadelphia : John Benjamins Publishing Company, 2020

1 online resource (360 pages)

ISBN 9789027261212 (electronic bk.)

ISBN 9789027205520

Figurative Thought and Language Ser. ; v.7

Print version: Hidalgo-Downing, Laura Performing Metaphoric Creativity Across Modes and Contexts Amsterdam/Philadelphia : John Benjamins Publishing Company,c2020 ISBN 9789027205520

Intro -- Performing Metaphoric Creativity across Modes and Contexts -- Editorial page -- Title page -- Copyright page -- Dedication page -- Table of contents -- Preface -- 1. Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse -- 1. Introduction -- 2. Approaching metaphor and creativity as product and process -- 3. Dimensions of creativity -- 4. Performance in understanding metaphoric creativity -- 5. Multimodality and problem solving in metaphoric creativity -- 6. About this book -- References -- 2. Metaphor in multimodal creativity -- 1. Introduction -- 2. Music -- 3. Painting -- 4. Dance -- 5. Advertisements -- 6. Conclusion -- References -- 3. Music, metaphor, and creativity -- 1. Introduction -- 1.1 A musical bestiary -- 1.2 Sine-wave speech and words about music -- 1.3 Metaphor, analogy, and metonymy -- 1.4 Music, metaphor, and creativity -- 2. Analogical thought and musical understanding -- 2.1 Another animal in the bestiary -- 2.2 Research on analogy -- 2.3 Analogical thought and tone painting -- 3. From musical analogy to musical metaphor -- 3.1 Analogy and metaphor -- 3.2 Musical topics and musical meaning -- 3.3 Conceptual metaphor theory and music -- 3.3.1 The metaphor of the pastoral -- 3.3.2 Music and conceptual metaphors -- 3.3.3 Summary -- 4. Music and Metonymy -- 5. Creativity in and around musical utterances -- References -- 4. Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2 -- 1. Introduction -- 2. The Northern Irish conflict, U2, the three songs and their performance across contexts -- 3. Metaphor and creativity as social practice in songs -- 3.1 Metaphor and creativity in pop-rock songs: From discursive to social practices -- 3.2 Metaphor and political action.

2.2 Cognitive mechanisms in cartoons -- 2.3 Creativity in political cartooning -- 3. The migrant crisis in Europe: Some facts -- 4. Methodology -- 4.1 Case studies: Data sources and data collection -- 4.2 Hypotheses and research objectives -- 4.3 Research design: Procedure -- 5. Results and discussion -- 5.1 Metaphor in cartoons and in the language of politics and the media -- 5.2 Creativity in cartoons -- 6. Conclusions -- References -- 8. Disentangling metaphoric communication: The origin, evolution and extinction of metaphors -- Introduction -- Metaphorgenesis: On the origin of metaphors -- Metaphors as memes and the eco-evolutive process -- Adaptation of metaphors and other evolutionary processes -- Evolving together: Metaphoric symbiogenesis -- Extinction of metaphors: Living fossils and dead metaphors -- Discussion and conclusion -- References -- 9. Sensory landscapes: Cross modal metaphors in architecture -- 1. Introduction -- 2. Reviewing built space: The genre of architectural reviews -- 3. Re-sensing built space through metaphor -- 3.1 Metaphor and the senses -- 4. Multimodal, dynamic spaces -- 5. Conclusion -- Acknowledgments -- References -- 10. Creative journeys: Metaphors of metastasis in press popularization articles -- 1. Introduction -- 2. Metastasis and its metaphors in specialized genres -- 3. Materials and methods -- 4. Quantitative and qualitative analysis of metaphors of metastasis -- 4.1 INVASION AND COLONIZATION metaphors -- 4.2 DISSEMINATION metaphors -- 4.3 MIGRATION metaphors -- 4.4 JOURNEY metaphors -- 5. Personification -- 6. Creative exploitation of metastasis metaphors -- 6.1 Intertextual metaphors in the English subcorpus -- 6.2 Creative patterning in the Spanish subcorpus -- 6.2.1 Metaphorical clusters in the reporting of metastasis -- 6.2.2 Creative elaboration and extension in the Spanish press -- 7. Conclusions.

References -- 11. Multimodal creativity in figurative use -- 1. Introduction -- 2. Multimodal representations in the print media -- 2.1 Embodied cognition in multimodal print articles -- 2.2 Sustained use of metaphorical image in multimodal texts -- 2.3 Multimodality as a cross-language and a cross-cultural phenomenon -- 2.4 Use of photomontage in multimodal print discourse -- 3. Multimodal discourse in advertising -- 3.1 Multimodality in business advertisements -- 3.2 The role of background information in interpreting political advertisements -- 4. Multimodal use of semiotic modes -- 4.1 Use of symbols in multimodal discourse -- 4.2 The significance of gesture in multimodal representation -- 4.3 Dynamic use of semiotic modes in political speech -- 5. Multimodal political discourse -- 5.1 Multimodal metaphor in political argumentation -- 5.2 The role of satire in multimodal political discourse -- 6. Conclusion -- References -- 12. "Born from the heart": Social uses of pictorial and multimodal metaphors in picture books on adoption -- Introduction -- Standpoint -- Sample of texts -- Case studies of each subtype of pictorial metaphor -- 1. The Contextual Metaphor: A "collage" of good memories and bonds -- 1.1 Settling in a new home -- 1.2 The affective and physical bond -- 2. Hybrid relations: Physical resemblance does not equal parenthood -- 3. Simile-type relations: A celebration of the self and affection -- 4. Verbo-pictorial metaphor: Born from the heart -- Discussion -- Conclusion -- Acknowledgements -- References -- 13. Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India -- 1. Introduction: "Coding teaches us how to think" -- 2. Compositionality and Creativity: ’Poetry is the best code’ -- 3. Metaphor and Inference: "I am a riddle in nine syllables" -- The puzzle.

3.3 Recontextualization of the songs and reinterpretation of the metaphors -- 4. Metaphors and metonymies in the lyrics of the three songs -- 5. Multimodal metaphor and metonymy in the video performance of "Please" -- 6. Recontextualization of the three songs across performances -- 7. Conclusions -- Acknowledgements -- References -- 5. Metaphor emergence in cinematic discourse -- 1. Food in ’Lost’ -- 2. Food in ’Map’ -- 3. Metaphors of Tokyo -- 4. Conclusions -- References -- 6. What makes an advert go viral? The role of figurative operations in the success of Internet videos -- 1. Introduction -- 2. The creative use of figurative operations in internet videos -- 2.1 Making creative use of the connection between two entities: Metaphor and metonymy -- 2.2 Making creative use of the contrast between two realities: Irony and unmarked contrast -- 2.3 Strengthening and mitigating the message: The creative use of hyperbole and understatement -- 3. Variables for video success: Density, coverage, and positioning -- 3.1 Density -- 3.2 Type of figurative operation and coverage -- 3.3 Positioning -- 4. Methodology -- 4.1 Variables observed in this study -- 4.2 Data analysis and statistical procedures -- 5. Results and discussion -- 5.1 Do certain figurative operations, or combinations of figurative operations, contribute more strongly to the success of an internet marketing video? -- 5.2 Do some modes of figurative operations contribute more than others to the success of an internet marketing video? -- 5.3 Does the positioning of the figurative operations make a difference? -- 6. General discussion -- Funding -- References -- Secondary sources: Advertisements -- 7. Metaphorical creativity in political cartoons: The migrant crisis in Europe -- 1. Introduction -- 2. Metaphor and creativity in political cartooning -- 2.1 Humor in political cartooning.

The challenge to its own medium -- The engagement with pattern -- 4. Performativity and Emotion: "We want an object of diversion, which must be audible as well as visible’’ -- 5. Conclusion: "Eureka! Immense." -- Acknowledgements -- References -- Index.

001904150

express

(Au-PeEL)EBL6195131

(MiAaPQ)EBC6195131

(OCoLC)1153342158