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0 (hodnocen0 x )

EB

ONLINE

1st ed.

New York : Business Expert Press, 2021

1 online resource (228 pages)

ISBN 9781637420812 (electronic bk.)

ISBN 9781637420805

Issn Ser.

Print version: Aggarwal, Chahat Branding and AI New York : Business Expert Press,c2021 ISBN 9781637420805

Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Review Quotes -- Preface -- Acknowledgments -- Introduction to Branding and AI -- Chapter 1: Branding 101 -- Chapter 2: Brand Awareness -- Chapter 3: Brand to Business -- Chapter 4: Brand ROI -- Chapter 5: Brand Process -- Chapter 6: Brand Champions -- Chapter 7: Guilty Brands -- Chapter 8: Affecting Perception -- Chapter 9: Personal Brand -- Chapter 10: Artificial Intelligence -- Chapter 11: Artificial Behavior -- Chapter 12: AI Limitations -- Chapter 13: AI Versus Humans -- Chapter 14: Future of AI -- Resources and Workbook -- List of Brand Values -- List of Brand Personality -- Workbook -- References -- About the Author -- Index -- Adpage -- Backcover.

This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing..

001905044

express

(Au-PeEL)EBL6658957

(MiAaPQ)EBC6658957

(OCoLC)1259020521