.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

New York : Business Expert Press, 2021

1 online resource (202 pages)

ISBN 9781637421086 (electronic bk.)

ISBN 9781637421079

Issn Ser.

Print version: Narayan, Rajan Multiply Your Business Value Through Brand and AI New York : Business Expert Press,c2021 ISBN 9781637421079

Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer’s Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals..

001905077

express

(Au-PeEL)EBL6679897

(MiAaPQ)EBC6679897

(OCoLC)1261367237