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0 (hodnocen0 x )

EB

ONLINE

Bloomington : Indiana University Press, 2021

1 online resource (347 pages)

ISBN 9780253059376 (electronic bk.)

ISBN 9780253059390

Print version: Groskopf, Jeremy Profit Margins Bloomington : Indiana University Press,c2021 ISBN 9780253059390

Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division..

001905277

express

(Au-PeEL)EBL6735748

(MiAaPQ)EBC6735748

(OCoLC)1266200787