.

0 (hodnocen0 x )

EB

ONLINE

Bradford, West Yorkshire : Emerald Publishing Limited, 2021

1 online resource (141 pages)

ISBN 9781802623222 (electronic bk.)

International Journal of Bank Marketing Ser. ; v.3

Print version: Estelami, Hooman Marketing Financial Services in Sub-Saharan Africa Bradford, West Yorkshire : Emerald Publishing Limited,c2021

Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers’ digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services.

001905356

express

(Au-PeEL)EBL6787979

(MiAaPQ)EBC6787979

(OCoLC)1281979467