Intro -- Acknowledgements -- Abstract -- Introduction -- Chapter Outline -- 1. The Morality of Consumption: Reading Baudrillard’s Consumer Society with Nietzsche’s On the Genealogy of Morals -- Introduction -- 1.1 Baudrillard Reading Nietzsche -- 1.2 Baudrillard’s critical semiology -- 1.3 Aristocratic and Slave Narratives -- Conclusion -- 2. Processes of Subjection and the Figure of the Ascetic Priest -- Introduction -- 2.1 The Genesis of the Subject -- 2.2 Economies of Debt and Exchange in Nietzsche and Baudrillard -- 2.3 The "Liturgy of Solicitude" -- 2.4 Ascetic ideals and consumer society -- Conclusion -- 3. The End of Transcendence in Consumer Society -- Introduction -- 3.1 Wasteful Expenditure -- 3.2 Ascetic consumption -- 3.3 Pseudo-Events in Consumer Society -- Conclusion -- 4. The Reversal of Platonism -- Introduction -- 4.1 The Reversal of Platonism -- 4.2 The Simulacrum and the Motivation for Plato’s Method of Division -- 4.3 Baudrillard’s Simulacrum -- Conclusion -- 5. Hyperreality of Simulation -- Introduction -- 5.1 Genealogy of Simulacra -- 5.2 The Hyperreal Structural Law of Value -- 5.3 The Causes of Simulation -- 5.3.1 Simulation as an economic effect -- 5.3.2 Simulation as media effect -- 5.3.3 Simulation and the Death of God -- Conclusion -- 6. Baudrillard and Heidegger: Towards a Genealogy of Death -- Introduction -- 6.1 Death and Subjectivity -- 6.2 Baudrillard (Re-)socializing Death -- 6.3 Beyond death as natural fatality -- 6.4 (Re-) Situating Heidegger and Baudrillard -- Conclusion -- Concluding Remarks and Summary of the Study -- 7. Bibliography -- Index.