.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

New York : Business Expert Press, 2021

1 online resource (196 pages)

ISBN 9781637421567 (electronic bk.)

ISBN 9781637421550

Print version: Meyerson, Rob Brand Naming New York : Business Expert Press,c2021 ISBN 9781637421550

Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer’s Bookshelf -- The Namer’s Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover.

This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming..

001905439

express

(Au-PeEL)EBL6819672

(MiAaPQ)EBC6819672

(OCoLC)1287679210