.

0 (hodnocen0 x )

BK

Stuttgart : Franz Steiner, [2013]

311 stran : ilustrace, mapy, plány ; 24 cm

ISBN 978-3-515-10376-3 (brožováno)

Economic history

Obsahuje bibliografii, bibliografické odkazy a rejstříky

001941571

Preface 9 // I. Introductory Remarks // Ondřej Ševeček : I. The Case of Company Towns of the Baťa Concern 15 // 1.1. Introduction 15 // 1.2. Reflecting on the topic of period discussions, their second life, and the current state of understanding 16 // 1.3. Company towns of the Baťa concern in the coordinates of contemporary research 26 // 1.4. The Baťa concern character of growth, structure, and its transformations 33 // 1.5. On the genesis of the Baťa model of company towns: conditions and circumstances, premises and influences 36 // 1.6. "The ideal industrial town" - on the systematization of the concern’s program at the end of the 1930s 39 // 1.7. Conclusion 45 // II. Reflecting on Baťa’s History // Martin Marek, Vít Strombach : 1. Identity. Discipline and Order in the Baťa Concern 51 // 1.I. The employee - selection, records, control 53 // 1.2. Body and character 54 // 1.3. Moral decline and its treatment 55 // 1.4. Images and metaphors. The Baťa collective 56 // 1.5. and its enemies 58 // 1.6. Epilogue 60 // Zachary Doleshal : 2. Imagining Baťa in the World of Tomorrow: The Baťa Company, Czechoslovakia, and the 1939 New York World’s Fair 61 // 2.1. Historiography 63 // 2.2. Bala’s Place in The World of Tomorrow 65 // 2.3. A Fair after Munich? 71 // 2.4. The Orphan Pavilion 74 // Antonie Doležalová : 3. Baťa’s Search for Social Reconciliation in the Changing World of Social Justice 83 // 3.1. Introduction 83 // 3.2. Bata’s concept of social reconciliation 84 // 3.3. Baťa and his era 85 // 3.3.1. The era of the Habsburg monarchy 85 // 3.3.2. The First-Republic era 87 // 3.4. Bata’s sources of inspiration 88 // 3.4.1. Life experiences 89 // 3.4.2. American experiences 90 // 3.4.3. The socioeconomic theories of the time 91 // 3.4.3.1. I’he origins of Czech economic thinking 92 // 3.4.3.2. Cooperative ownership 93 // 3.4.3.3. Laboretism 95 //

3.4.4. Social concepts of the time 96 // 3.5. Conclusion 99 // III. Baťa Towns - Case Studies // Martin Jemelka : 1. Ottmuth (Otmgt): A German Outpost of Batism? 103 // 1.1. Establishment of the company Deutsche Schuh-Aktiengesellschaft Bata. Berlin (1928-1930) 103 // 1.2. Deutsche Schuh-Aktien Gesellschaft Bata. Ottmuth A.G. (1930-1938) 105 // 1.3. OTA Schlesische Schuh-Werke Ottmuth A.G. (1938 1945) 110 // 1.4. F.conomic development of the companies Deutsche Schuh-Aktien Gesellschaft Bata. Ottmuth and OTA. Schlesische Schuh-Werke Ottmuth. A.G. (1930 1945) 114 // 1.4.1. Footwear sales network 114 // 1.4.2. Footwear production at the Ottmuth factory 115 // 1.5. Construction development of the factory premises (1931 -1945) 118 // 1.6. Bata-Siedlung 121 // 1.7. Postwar development and OTA’s position in the Polish economy 124 // 1.8. Conclusion 128 // Tobias Ehrenbold: 2. Putting Möhlin on the Map: The Swiss Baťa Town as an Integral Part of the Company’s National Image 129 // 2.1. A crisis-ravaged village 130 // 2.2. A colorful bouquet of enemies 132 // 2.3. Bala’s road to the status of a Swiss product 133 // 2.4. Möhlin as a new center 184 // 2.5. Baťa applies an imageological bricolage 136 // 2.6. What days should one celebrate? 136 // 2.7. What language should one speak? 138 // 2.8. What advertising should one use? 139 // 2.9. What occasions should one support? 140 // 2.10. From expansion to production stoppage 143 // 2.11. Conclusion 144 // Oľga Kvasnicová : 3. Baťa in Ponitrie: On the development of the Slovak company towns of Velké Bošany and Baťovany (today Partizánske) 147 // Božena Malovcová : 4. The Establishment and Development of the Baťa Factory in Svit (1934-1945) 157 // Elisabeth van Meer : 5. Modernity on "Brabant’s Heath”: Building Batadorp in the Netherlands. 1933-1959 105 //

5.1. North-Brabant before Batadorp: Consumer Goods Production and an Export-Oriented Infrastructure, 1800-1932 166 // 5.2. Dutch Company Towns before Batadorp: The Modernity of Agnetapark, Heveadorp. Philipsdorp and Drents Dorp, 1880 1932 169 // 5.3. Batadorp in North-Brabant: Becoming a Catholic Parish with a New Neighbor. 1933-1959 175 // 5.4. Postscript: Batadorp Today 177 // Eric J. Jenkins : 6. "A Bit of Europe in Maryland": The Baťa Colony in Belcamp 179 // 6.1. Introduction 179 // 6.2. Raison d’etre 179 // 6.3. Location 180 // 6.4. Town Design 182 // 6.5. Construction 183 // 6.6. Factory Buildings 183 // 6.7. Community Center or Společenský dům 184 // 6.8. I louses 185 // 6.9. School Building 186 // 6.10. Postwar Belcamp 186 // 6.11. Organized Labor and American Labor Laws 187 // 6.12. Conclusion 188 // Deborah Woodman : 7. Batawa: A Canadian Company Town Not Quite Like the Others 189 // Michal Novotný : 8. Jaroslav Fragner and the Unrealized Project of an Industrial Town in Kolín-Zálabí 201 // IV. Architecture and Urbanism // Theresa Adamski: I. Baťa’s Zlín - Space for the Individual Collective? 221 // I. I. Family houses - a new type of housing 225 // 1.2. The women’s role in the family houses 226 // 1.3. Mechanization of the household 228 // 1.4. Making architecture scientific 229 // 1.5. Transformation of the floor plans 231 // 1.6. The new pattern aesthetics 235 // 1.7. Competition within the collective 236 // 1.8. Work collectively, live individually 238 // 1.9. Visibility 241 // 1.10. Public private 242 // 1.11. The factory as role model 244 // 1.12. Conclusion 247 // Kimberly Elman Zarecor : 2. Zlín and the Invention of the Panel Building 249 // Alena Kubová : 3. Baťovany / Partizánske: A Contribution to the Concept of the Functional City 259 //

Markéta Brezovská : 4 The Role of Brands in the Production of Space: The Urban Footprints of Baťa, Nike, and Volkswagen 263 // 4.1. Volkswagen town 264 // 4.2. Niketowns 265 // 4.3. Baťa Towns 267 // 4.4. The Baťa town of Batanagar 269 // 4.5. Conclusion 278 // List of Authors 2X1 // Bibliography 283 // List of Archives and Archival Fonds 293 // List of Illustrations 295 // Abbreviations 299 // Hditors’ Note 301 // Index of Names 303 // Index of Localities 309

(OCoLC)853443328