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BK

First published

London ; New York : Routledge, Taylor & Francis Group, 2020

ix, 235 stran ; 25 cm

ISBN 978-1-138-48168-8 (brožováno)

Routledge applied English language introductions

Obsahuje bibliografii a rejstřík

001942225

Acknowledgements x // 1 Written and spoken communication in the workplace 1 // Questions for reflection 1 Needs analysis 1 Introduction 2 Outline of the different chapters 3 Post-reading activities 4 // 2 Features of business communication 9 // Questions for reflection 9 Introduction 9 Why should business English be concise and simple? Why the above features? 10 Post-reading activities 20 // 3 Email and emerging social media for different communicative purposes 25 // Questions for reflection 25 Introduction 25 Writing effective email messages 26 Common errors in email writing made by second language learners 32 Concluding tips for sending email 35 Emerging use of Enterprise Social Media (ESM) 37 Perception of employers and employees towards use of social media 38 Post-reading activities 41 // 4 Conveying negative and goodwill messages 54 // Questions for reflection 54 Introduction 54 Negative messages 55 Goodwill messages 66 Post-reading activities 70 // 5 Persuasive messages: Sales correspondence and job applications // Questions for reflection 75 Introduction 75 Persuasive strategies: Aristotle ’s three modes of persuasion 76 Persuasive strategies: Six weapons of influence 78 Steps to prepare for persuasion 80 Two approaches in preparing persuasive messages 80 Analysis of persuasive messages 81 Sales correspondence 85 Job application letters 91 Post-reading activities 96 //

Enquiry and invitation messages // Questions for reflection 101 Introduction 101 Enquiry messages 102 Invitation messages 106 Move structure comparison between sales correspondence and invitation messages 111 Post-reading activities 112 // 7 Formal business reports/proposals // Questions for reflection 116 Introduction 117 Overall structure of business reports 117 Use of language in discussing findings 122 Writing the conclusion 125 Writing recommendations 127 Essential skills required: (1) Describing trends 129 Essential skills required: (2) Comparing and contrasting 131 Proposals 132 Post-reading activities 135 // 8 Making oral presentations // Questions for reflection 141 introduction 141 Planning your presentation 142 Organising your presentation: Introduction 144 Organising your presentation: Conclusion 150 Persuasive speech 151 Delivering your presentation 154 Wrap-up: Importance of presentation skills 158 Post-reading activities 160 // 9 Socialisation 170 // Questions for reflection 170 Introduction 170 Roles of small talk 171 Analyses of the Small Talk at Work sub-corpus (STW) 172 Expressions used for small talk involving different topics 173 Use of slang and informal expressions 175 Role of non-verbal communication 179 Post-reading activities 182 // 10 Business meetings and negotiations 187 // Questions for reflection 187 Introduction 187 Challenges and difficulties in having meetings 188 Role of

the chair 189 Openings and closings 190 Turn taking 190 Topic progression 190 Authentic language use in meetings 191 Discursive practices as indexed by common clusters in meetings 191 Expressions usedfor establishing interpersonal relationship in meetings 194 Minutes writing 196 Common questions about minutes writing (Gutmann, 2013) 196 Negotiations 198 Post-reading activities 205 // 11 Employment and appraisal interviews 213 // Questions for reflection 213 Introduction 213 Employment interviews 213 Techniques required in interviews 218 Post-reading activities 225 // Index 232