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0 (hodnocen0 x )

EB

ONLINE

New York ; Oxford : Berghahn, 2018

1 online resource (300 pages)

ISBN 9781785339240 (e-book)

ISBN 9781785339233

Explorations in culture and international history series ; Volume 9

Print version: Nation branding in modern history. New York ; Oxford : Berghahn, 2018 300 pages Explorations in culture and international history series ; Volume 9. ISBN 9781785339233

Includes bibliographical references and index

PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan’s nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.

001957225

full

(Au-PeEL)EBL5489306

(MiAaPQ)EBC5489306

(OCoLC)1043050542