.

0 (hodnocen0 x )

EB

ONLINE

First edition

Anderson, South Carolina : Parlor Press, [2018]

1 online resource (413 pages)

ISBN 9781602359789 (e-book)

ISBN 9781602359796 (e-book)

ISBN 9781602359802 (e-book)

ISBN 9781602359819 (e-book)

ISBN 9781602359734

ISBN 9781602359772

Visual rhetoric

Print version: Type matters : the rhetoricity of letter forms. First edition. Anderson, South Carolina : Parlor Press, c2018 413 pages Visual rhetoric. ISBN 9781602359734

Includes bibliographical references and indexes

On type and typographic anatomy / C. S. Wyatt -- Type reveals culture: a defense of "bad" type / Garrett W. Nichols -- "Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice -- The development of typeface personas and the consequences of perceived identities / Heather Noel Turner -- Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan -- "All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz -- Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins -- Why bookerly isn’t (and why that’s not such a terrible thing) / John Logie -- Jan Tschichold’s renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole -- Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan -- Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo -- Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald -- Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa -- Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic.

001957721

full

(Au-PeEL)EBL5744027

(MiAaPQ)EBC5744027

(OCoLC)1096535604